![]() ![]() ![]() ![]() ![]() Except for these rare cases, these designs are not existing in the real world. There are times when a virtual version of a real-world garment is made, but this is very rare. As the consumer becomes more conscious, in a period when the fashion industry is experiencing a crisis, digital fashion has started to be seen as the green alternative that makes it look stylish with zero waste.ĭigital fashion designs can be worn on a digital avatar or embedded in a person’s image. B Corp certified brands such as Reflect Studio and Patagonia also shed light on the industry as ethical fashion brands. Therefore, slow fashion and sustainable fashion concepts have entered our lives in recent years. When you do some research on the internet, you can see in many sources that the fashion industry is the second most polluting industry in the world. This new trend is called digital fashion.ĭigital fashion includes only 3D rendered clothing that is available virtually. But if there is something more striking than designing virtual clothing for virtual characters, it is probably that real people buy digital clothing that does not exist in reality. Riot Games, the developer of League of Legends, worked with Louis Vuitton for the costumes of the virtual hip hop group True Damage last month, triggering different predictions in our minds. On the other hand, virtual influencers affect the trends We see that they have become an important marketing channel for giant brands like Calvin Klein and Prada. One of the signs of this is that the selfie culture and photo editing tools are so addictive that they can have an impact on mental health. The virtual existence of man and his image in the virtual world is increasingly ahead of his physical existence. The “digital fashion” trend, where people buy 3D digital clothing that doesn’t actually exist, has been on the rise in recent years and is turning into a major market. Designers sell Digital Fashion that don’t really exist ![]()
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January 2023
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